In response to market needs and arising out of a deep felt need for a dynamic self-sustaining research-oriented Media, Film and Theatre industry the school of Creative Arts, Film and Media studies is working towards building national, regional and international capacity for highly skilled Film, Theatre Arts, communication professionals and to become a regional center for excellence in Film, Theatre Arts, communication and media education.
The school was officially launched on 30th April 2015. However, programmes in Film and Theatre Arts have been mounted since 2008, previously, under the School of Visual and Performing Arts.
The main focus of the school is to equip the trainees with various skills in different branches of media studies, theatre arts and Film: develop writing, acting, directing, photography, communication and management aptitudes for practitioners; enhance generation of knowledge and research in the field of media studies, film technology and theatre arts; enhance community service through media studies, film and theatre art activities and promote and appreciate African culture in the context of communication, African theatre and film.
The School has operationalized two departments, namely:
- Department of Film and Theatre Arts
- Department of Communication and Media Studies
The school expects to host four departments by the end of 2017. These will be:
- Film and Theatre Arts
- Communication and Public Relations
- Animation and Digital Arts
The mission of the school is to develop hands –on, Practical, creative, Critical and analytical skills applicable to Film, Theatre Arts, Television and Radio. To provide knowledge and skills in Communication, Media studies, Theatre Arts and Film by providing well-trained journalists, scriptwriters, editors, designers, photographers, cinematographers, animators, performers, educators, producers and managers who can help advance professionalism in media operations and promote Theatre Arts and Film in the society and serve as catalysts for the pursuance of further studies and research in the field(s).
The objectives of the School are:
1. To equip the trainees with various skills in the different branches of Communication, Media studies, Film and Theatre Arts;
2. To develop writing, vocal, acting, directing, photography and management skills especially for practitioners;
3. To enhance generation of knowledge and research in the field of Communication, Media studies, Film technology and Theatre Arts.
4. To enhance community service through Communication, Media studies, Film and Theatre Arts activities.
5. To Promote and appreciate African Culture in the context of communication, African Theatre and Film.
The Certificate, diploma and degree courses in Theatre Arts and Film target theatre practitioners and teachers seeking to improve their knowledge and professionalism in Theatre Arts and Film, need a formal programme of training in a reputable institution. There is sufficient supply of Film practitioners and Theatre Artists in Kenya and the East African Region whose talents need to be further harnessed through exposure to a formal certificate course. In this regard, the school mobilizes, recruits and trains Artists in Drama, Dance and Film and exposes them to skills and knowledge which develop and promote self-confidence, personal awareness and appreciation of the role of Theatre Arts and Film in the personal advancement and improvement of the society.
The Objectives of the Film and Theatre Arts programme are:
- To train Theatre Artists and Film practitioners and create awareness in the society about the extent to which they affect creativity.
- To promote the role of artists in society.
- To develop a sense of discipline and professional conduct in the trained Theatre and Film Artists.
- To enable trained Theatre and Film Artists to demonstrate their acquired skills and techniques in role-playing in Drama, Dance, Theatre and Film.
COURSE PATTERN AND DURATION
The Certificate Programmes cater for residential and Vacational Students. A Certificate Programme for residential students for either option (Film Technology or Theatre Arts) takes two (2) semesters of six (6) units each; while the programme for the Vacational Students runs for three (3) sessions of four (4) units each.
The Diploma programme is administered in two forms:
a) Regular students [full time residential] and
b) Vacational students [those who attend classes during holiday vacations].
• The duration of the Diploma Programme for the full time regular students is 4 semesters. The first 3 semesters are utilized for class work while the fourth is Field Attachment.
• The duration of the Diploma programme for the vacational students is (4) four sessions. The first three sessions are utilized in course work while the fourth semester covers Field Attachment.
A Bachelor’s programme extends over a period of eight semesters.
Holders of Diplomas in Film studies/Mass communication or in Theatre Arts may apply for unit waiver.
Our Communication and Media Studies program aims at redefining communication education and training in Kenya and to make communication-related professions in the country better suited to meet the challenges media convergence poses for the Kenyan economy and society at large today and in the future.
The Rationale for establishment of Communication and Media Programs is that:
(a) Kenya is entering the technological age, which requires that a successful communicator be able to navigate as many platforms as possible: from print, radio and television media to
Web and online venues to viral marketing enterprises.
(b) Journalists and other media practitioners are increasingly being required to provide a variety of media content - text, audio, video, photographs and other graphics – all as part of a single assignment or project.
(c) Communication has become a critical part of strategic planning and of design
and implementation of management activity in both private and public sectors.
(d ) Advancement in technology have greatly expanded career opportunities in
communication and media related fields.
The objectives of the Communication and Media Programmes are:
1. To enhance understanding of the theory and practice of communication.
2. To train journalists and other communication specialists.
3. To promote strategic communication analysis in support business and societal objectives
4. To strengthen intellectual stimulation for further studies in communication.
5. To promote research and consultancy in communication and media related fields.
6. To promote training in the complete range of current communications tools and how to use them in an integrated, strategic way.
7. To promote professional ethics in communication specialists and media practitioners.
In order to facilitate implementation of the Programs, the University provides the requisite spaces:
(a) Radio / Sound studio – Kenyatta University has a training studio at Ruiru campus and a radio station in the main campus (KU Radio)
(b) TV Studio - KU University has a training studio at Ruiru campus and functional commercial Television station (KUTV) in the main campus
(c) Editing Rooms – separate for undergraduate and graduate students.
(d) Theatres – Proscenium, Amphitheatre and an Outdoor Theatre Stage.
(e) Costume shop – For construction and management of costume
(f) Stage design / Scene workshop
(g) Animation labs
Purpose-Built Ultra Modern Teaching Spaces
Plans are at an advanced stage to erect a purpose-built edifice at Ruiru campus with all the necessary spaces.
Last Updated on Tuesday, 22 August 2017 10:24