In establishing a Communication and Media Studies program, Kenyatta University aimed at redefining communication education and training in Kenya and making communication-related professions in the country better suited to meeting the challenges media convergence poses for the Kenyan economy and society at large today and in the future
The Rationale for establishment of Communication and Media Programs:
- Kenya is entering the technological age, which requires that a successful communicator be able to navigate as many platforms as possible: from print, radio and television media to Web and online venues to viral marketing enterprises.
- Journalists and other media practitioners are increasingly being required to provide a variety of media content - text, audio, video, photographs and other graphics – all as part of a single assignment or project.
- Communication has become a critical part of strategic planning and of design and implementation of management activity in both private and public sectors.
- Advancement in technology have greatly expanded career opportunities in communication and media related fields.
The objectives of the Communication and Media Programmes are:
- To enhance understanding of the theory and practice of communication
- To train journalists and other communication specialists
- To promote strategic communication analysis in support business and societal objectives
- To strengthen intellectual stimulation for further studies in communication
- To promote research and consultancy in communication and media related fields
- To promote training in the complete range of current communications tools and how to use them in an integrated, strategic way
- To promote professional ethics in communication specialists and media practitioners.
- Diploma in Communication and Media Studies
- Bachelor of Arts (Communication and Media Studies)
- Master of Arts (Communication and Media Studies)
- PhD (Communication and Media Studies)
- Three years running, KU was on top at the Kenya Schools and Colleges National Drama Festival held in Nakuru in April 2015. Most significantly, two years in a row, KU won the coveted best play award.
- Angles of My Face, a film made by students of our department, written by Alice Kombani and directed by Emmanuel Maina Lang’at won "Best East African Short Film this year's Zanzibar International Film Festival.
In order to facilitate implementation of the Programs, Kenyatta University provides adequate requisite equipment and spaces at Ruiru Campus such as:
- Radio / Sound studio
- TV Studios (* And a TV Station – KUTV – to be Launched soon)
- Editing Rooms – separate for undergraduate and graduate students.
- Theatre (Large - Capacity 500)
- Costume shop – For construction and management of costume
- Stage design / Scene shop workshop
- Animation Labs
Last Updated on Tuesday, 22 August 2017 10:26