mercy

Title:Dr
Department/Unit/Section: Fashion Design and Marketing
Contact Address:P.O BOX3105-00100, Nairobi Kenya
Position: Lecturer & Chairperson Fashion Design and Marketing
Area of Specialization:Textile Materials and Fashion Marketing

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Research Interests

  • Indigenous and craft based textiles and micro & small garment enterprises, textile recycling and sustainability

Conference Presentations

  • M.Wanduara and Dr P Sinha Poster presentation for A SWOT Analysis on the Effects of globalization on the competitiveness of tailoring Micro and Small enterprises (MSEs) in Nairobi,Kenya Research Festival 2014 University of Huddersfield-UK 8th-11th April 2014
  • M.Wanduarand Dr P Sinha :Determination of Survival Strategies Employed by Micro and Small Scale Tailors in Nairobi in Kenya’s Liberalized Economy PGR Symposium University of Huddersfield- UK 4th December 2013
  • M.Wanduara and Dr P Sinha:Poster presentation for Kenyan heritage fabric products for Design Means Business Exhibition,London-UK 2nd July 2013 2 competiveness of tailoring MSEs in Nairobi
  • M. Wanduara, Dr P Sinha and Ms E Oigo:Challenges and Opportunities for Micro and Small Tailoring Enterprises in Nairobi in Kenya’s Liberalized Economy Bahir-Dar University, Ethiopia May 9-11, 2013
  • B Oigo, J Isika & M. Wanduara :Product Development Training: A Case Study of Kenyan Handloom Weavers Bahir-Dar University, Ethiopia May 9-11, 2013
  • M. Wanduara Dr P Sinha & EB Oigo:An exploration of the Competitiveness of Tailoring Micro and Small Enterprises in Nairobi in Kenya’s Liberalized Economy South African27 February – 1 March 2013
  • Dr EB Oigo and M.Wanduara:Network and Marketing Attributes Associated with Business Performance of Textile Handicraft Traders in Nairobi, Kenya South African 27 February – 1 March 2013
  • M. Wanduara , E. B. Oigo & E. K. Nguku:East and West Meet in Africa: Effects on Clothing and Textile Businesses in Kenya’s Liberalized Economy Women’s University, Seoul, Korea 1st - 2nd October 2010 1860
  • E. B. Oigo, M. Wanduara :Challenges and Opportunities for Handicraft Traders Sook Myung Women’s University,1st - 2nd October 2010 1860
  • E. K. Nguku.as East Meets West at Open Air Markets in Nairobi, Kenya Seoul, Korea
  • E.K. Nguku, Mercy Wanduara & E.B. Oigo.:East African Garment and Accessory Designs: The Global Interaction Sook Myung Women’s University, Seoul, Korea 1st - 2nd October 2010 1860
  • M. Wanduara , E. B. Oigo & E. K. Nguku Utilization of Hyacinth Fiber for Handicraft Products in Nairobi-Kenya University of Leeds, UK 2nd – 3rd September 2009
  • E.K. Nguku, M.Wanduara & E.B. Oigo Influence of Degumming Processes on Bombyx mori Raw Silk.University of Leeds, UK 2nd – 3rd September 2009
  • E. B. Oigo, M.Wanduara & E. K. Nguku 2009:Extent of Usage of Natural Fibre for Basketry Handicraft Products in the Kariakor Market of Nairobi, Kenya., Proceedings of the Ars Textrina International Textiles Conference University of Leeds, UK 2nd – 3rd September 2009

Publications