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BACHELOR OF ARTS IN COMMUNICATION AND MEDIA STUDIES

BACHELOR OF ARTS IN COMMUNICATION AND MEDIA STUDIES

Entry Requirements
i. KCSE certificate with a mean grade of C+ and a minimum of B in English or in Kiswahili or its equivalent
ii. KCSE certificate with a minimum C plain or equivalent; KCE Division II or equivalent; or EACE Division II or equivalent, with a minimum of B in English or Kiswahili. These candidates MUST ALSO have a Diploma or equivalent in a relevant field from a recognised post-secondary institution.
iii. Kenya Advanced Certificate of Education (KACE) certificate with a minimum of two (2) principal passes and one subsidiary pass, and a minimum of a credit pass in English or Kiswahili at the KCE level.
iv. A degree in a relevant field from a recognised University or its equivalent.
v. Eligibility to apply to the degree does not guarantee admission.

Certification
A candidate who has registered for, attended lectures, sat the examinations and passed in all the prescribed course units shall be awarded the relevant diploma or degree of Kenyatta University
Duration and Pattern of the Programme
i. The Bachelor of Communication and Media Studies shall be both full-time and part-time.
ii. Students will complete the degree by taking a total of 52 units from the Department of Communication and Media Studies. This will be as follows: 100 Level, 12 units; 200 Level, 12 units; 300 Level, 13 units; 400 Level, 13 units; and 2 units of industrial internship. All candidates must complete a capstone research project - CCM 489 Media Criticism Project or its equivalent - during the fourth year of study.
iii. Students will take 3 University Common Units as required by University regulations and the School of Creative Arts, Film and Media Studies.
iv. All candidates in the programme must complete an industrial internship of at least three months– equivalent of 2 units -after the third year.
v. All candidates must complete a capstone research project during the fourth year of study.
vi. Applicants who have undertaken equivalent courses recognized by the Senate may, on the recommendation of School and approval of the Senate, be exempted up to a maximum of one-third of courses offered in the programme. Exemptions will be considered on their own merit. The following rules shall apply with regard to exemptions:
a) No student will be exempted from course units beyond one-third of the total number of course units required for the degree programme.
b) Exemption from studying any course unit shall be based on proven evidence of course content having been covered adequately with the candidate having attained a minimum grade of pass for the course, except for technical/practical subjects where the candidate must have attained a minimum B or credit score in the course for which he or she wants the exemption applied.
c) Those seeking exemption shall pay an exemption fee as approved by the University Senate.
vii. A student desiring to be exempted for any prior course work will need to make a formal request to the Academic Registrar giving the following information:
a) A list of the Kenyatta University courses from which the student is interested in being exempted.
b) Official transcripts from a recognized institution indicating courses that may be equivalent.
c) Description of syllabus/outline for the courses which the applicant seeks transfer for credit.
d) A candidate seeking exemption may request or may be required to submit to an exemption examination set and administered by the respective departments and the results be submitted to the Faculty Board of Examiners. The Board of Examiners shall make its recommendations to the Senate, which shall make the final decision. The Academic Registrar shall communicate to the candidate the Senate’s decision.
e) An exemption examination shall be assessed within three weeks of its taking place and the pass mark for any such examination shall be 50 percent. A candidate who has to take an exemption examination shall be required to pay to the University an exemption fee as may be decided by the Kenyatta University Senate.
f) Candidates seeking exemption from second, third or fourth year courses shall be required to sit for examinations in such courses during the ordinary examinations preceding the year or semester of exemption.

Examinations
i. University requirements shall apply
ii. Examination of Performance-oriented units (e.g. reporting, writing, editing and production
units) shall consist of 40 percent continuous assessment and 60 percent project/performance.
iii. Units that are solely Practical work (e.g. Internship) shall be examined wholly by continuous
assessment.

List of rationalized units across semesters

Level 100
CCM 100: Introduction to Communication Studies
CCM 101: History of Mass Media
CCM 102: English for Mass Communication
CCM 103: Kiswahili for Mass Communication
CCM 104: Principles of Mass Communication
CCM 105: Media and Society
CCM 106: Introduction to Communication and Information Technologies
CCM 107: Advertising I
CCM 108: Introduction to Journalism and Mass Media
CCM 109: Writing for Mass Media
CCM 110: Psychology of Communication

Level 200
CCM 200: Radio Broadcasting Techniques I
CCM 201: Photography and Photojournalism
CCM 202: Public Speaking
CCM 203: Writing and Reporting for Print Media
CCM 204: Corporate Communication
CCM 205: Public Relations I
CCM 206: Electronic News Writing and Reporting
CCM 207: Graphic Design and Presentation
CCM 208: Fundamentals of Online and Interactive Media Production
CCM 209: Editing in Print media
CCM 210: Information Sourcing and Management in Communication.
CCM 211: Advertising II

Level 300 – Media Option
CFT 300: Research Methods
CCM 300: Television Broadcasting Techniques
CCM 301: Communication and Media Law and Ethics
CCM 302: Media Globalization
CCM 306: Public Relations II
CCM 307: Advertising and Copywriting
CCM 308: Feature and Specialized Writing and Reporting
CCM 309: Editing for Radio
CCM 310: Editing for Television
CCM 311: Journalism and Communication Research
CCM 312: Investigative Journalism
CCM 327: Television Graphics and Design
CCM 333: Parliamentary and Legal Procedures
CCM 350: Environmental Reporting

Level 300 - Communication Option
CFT 300: Research Methods
CCM 301: Communication and Media Law and Ethics
CCM 302: Global Communications and Media Globalization
CCM 303: Communication for Development
CCM 304: Communication Theory
CCM 305: Communication and Gender
CCM 306: Public Relations II
CCM 307: Advertising and Copywriting
CCM 320: Organizational Communications
CCM 321: Communications in International Relations
CCM 325: Communication Culture and Technology
CCM 326: Business and Professional Writing
CCM 328: Leadership In Communication
CCM 329: Public Relations Writing and Interviewing

Level 400 - Media Option
CCM 402: Government and Media Relations
CCM 405: Management in Advertising
CCM 406: Radio Broadcasting Techniques II
CCM 410: Experimental Video: Production and Analysis
CCM 412: Studio Sound and Lighting
CCM 413: Internship/Field Attachment
CCM 418: Writing For Public Relations
CCM 419: TV Production
CCM 425: Media Management And Entrepreneurship
CCM 430: Sports Journalism
CCM 453: Human Rights Reporting

Electives
Either
CCM 415: Digital Journalism Workshop
Or
CCM 416: Print Journalism Workshop
Or
CCM 417: Television Journalism Workshop
Or
CCM 485: Independent Study
Or
CCM 489: Media Criticism Project
CCM 408: Digital Video Recording and Editing

Level 400 - Communication Option
CCM 400: Strategic Communication
CCM 401: Conflict Resolution and Negotiation
CCM 403: Political Communication
CCM 404: Intercultural Communication
CCM 413: Communication Internship/Field Attachment
CCM 420: Brand Design And Communication
CCM 407: Integrated Marketing Communication
CCM 411: Documentary & other Non-Fiction Genres
CCM 421: Critical Issues In Strategic Communications
CCM 426: Applied Corporate Event Management
CCM 418: Writing For Public Relations

Electives
Either
CCM 414: Communication Project
Or
CCM 485: Independent Study
CCM 405: Management in Advertising

Last Updated on Tuesday, 22 August 2017 09:25

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